Privacy Policy

Last Updated: Jan 2024

Aludra Real Estate and its affiliates ("Aludra", "we", "our", or "us") respects the privacy of users ("you", "your") who access our website at and any related mobile sites and applications (collectively, the "Website"). This Privacy Policy details how your personal information is collected, stored, shared and protected. It also explains your choices on managing preferences and opting out where applicable. By accessing the Website and using our services you agree to be bound by this Privacy Policy.

What Information Do We Collect?

We limit information collection to only what is relevant for legitimate business purposes that enable us to provide services to you. The categories are:

Contact Information: When you inquire about a property listing or submit any information through the Website we may collect your full name, postal address, phone number, email address and other voluntarily provided details that help address your request.

Property Preferences: Details like desired locations, prices, sizes, amenities and browsing or selection history allow us to customize listings and send relevant recommendations.

User Content: Any information you upload like images or descriptions of properties, feedback submitted by you on our services, or content provided for campaigns, surveys etc.

Website Usage Information: Our web servers automatically log generic information such as browsing data, device information, operating system, sources that led you to our Website and other non-personal data collected via cookies. This allows us to customize your experience and analyze site usage to continually improve our Website.

How Do We Use The Information?

The use cases for collected information are:

Provide our services: Responding to inquiries, sending listed properties that match your criteria, arranging site visits and facilitating transactions all require processing relevant personal information only to extent necessary for completing that task.

Communications: We may send emails, notifications via app, calls or texts to the contact information you provide regarding new listings, price changes, special offers etc tailored to your property preferences and requirements.

Analytics & Customization: Usage statistics and behavioral data enables us to analyze site traffic patterns and continually evolve the Website for optimal user experience. Display of specific listings is customized based on determinants like browsing history, shortlisted properties etc.

Legal Obligations: Certain personal information may need to be collected and processed to comply with applicable governmental regulations like accounting practices, property registration documentation etc. These are only shared with authorized third parties fulfilling contractual obligations.

Legitimate Interests: Your voluntary consent, our official obligations and legitimate business interests constitute the valid grounds for collection and processing of user information. It enables delivering services efficiently, fostering further innovations and providing a personalized experience.

How Is Your Data Shared?

We do not sell or trade your personal information. It remains confidential and is only shared:

With Service Providers: Third party service partners who assist with our operations have limited access to required user information. All partners agree to privacy standards and cannot utilize data for their own purposes.

Legal Requirements: User information may need to be provided to law enforcement agencies and regulatory authorities based on binding obligations. These requests are evaluated for legitimacy and validity.

Corporate Transactions: Any reorganizations, mergers, sale of assets or equity etc. within the Aludra group that involves transfer of ownership may warrant sharing user information with relevant parties on requirement.

What About Security Of User Data?

We utilize a combination of technical, administrative and physical safeguards to ensure integrity of your information against risks like unauthorized access, use or disclosure. Access controls, data encryption, strict vetting of third party partners constitute some protective measures.

How Long Is Your Information Retained?

We retain personal data accumulated over time only as long as required to serve purposes outlined in this policy or mandated through other legal, contractual obligations or consent provided. Typical retention periods vary from two years to seven years as per UAE laws. Non-essential information is safely discarded through approved protocols.

Updates To This Privacy Policy

We may periodically update policies to reflect evolving privacy regulations, corporate changes etc. Updated documents shall reflect the date of last modification. Changes significant enough to alter usage practices will be notified in advance allowing review of updated terms.

How Can Users Access, Rectify or Erase Collected Personal Information?

You retain full rights to request details on what personal information pertaining specifically to you has been gathered, request rectification of erroneous data or completely erase non-essential records as per applicable UAE laws. Such requests may be submitted by contacting our Data Protection Officer.

Who To Contact For Questions Or Concerns?

Please address any queries, consent management or reports of policy violations to our Data Protection Officer via email at:


We shall continually strive to resolve all concerns related to privacy practices in a reasonable and transparent manner.

That covers a more detailed explanation of various aspects of privacy practices that can be customized further as per specific requirements. Let me know if you need any other details in the privacy policy!

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