Meet the Team Behind Your Home Dream

Founder & CEO | Secretary-General FIABCI Emirates

As an accomplished real estate executive with over two decades of extensive experience in the UAE, she specializes in property investment advisory, sales management, and strategic real estate market analysis. Her expertise spans across high-profile positions in premier real estate firms such as Vice President of Sales at Meraas and Dubai Holding, as well as leading sales and operations roles at Emaar and Nakheel. She currently leads as CEO & Founder at Aludra Estates, a company dedicated to pioneering approaches in property investment and client relations. Roula also is the Secretary-General and Board Member at FIABCI-Emirates, a Chapter of The International Real Estate Federation.

Her expertise is focused on the UAE real estate market, leveraging deep industry knowledge to foster sustainable growth and maximize investor returns. Her strategic focus is on developing innovative sales strategies, project development advisory services from ideation, and implementing and driving operational excellence. This holistic approach ensures that every investment opportunity offered to clients delivers exceptional value and meets the sophisticated needs and financial return of a diverse clientele both local and international.

Through strategic foresight and robust leadership, she has successfully managed large-scale developments and high-value portfolios, consistently achieving above-market returns. Her commitment extends beyond business performance, emphasizing ethical practices, community engagement, and sustainable development, aligning with the UAE's vision for the future of real estate.