Founder & CEO | Secretary-General FIABCI Emirates

Roula Sabouni is the Founder & CEO of Aludra Estates and Secretary-General of FIABCI–Emirates, where she contributes to global real estate best practices. She is a real estate advisor and business leader with over 20 years of experience in investment strategy, portfolio growth, and development.
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She has held senior roles as VP of Sales at Dubai Holding and Meraas, Senior Director at Emaar, and held positions at Nakheel. Her portfolio includes iconic projects such as Burj Khalifa and other landmark master plans.
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Roula works with investors to build long-term portfolios and supports developers with full-cycle advisory—from concept to post-sales—focusing on market positioning, profitability, and brand value.